Pros, Cons And More – Forbes Health


What if one of the best weight-reduction plan isn’t a weight-reduction plan in any respect? What if the weight-reduction plan sport changer is definitely a psychology-based cellular app?

That’s the daring promise by Noom—an app that encourages each day behavioral adjustments for long-term weight reduction. I attempted it for 4 weeks, not understanding colored-coded meals and a each day dive into the psychology of consuming would assist me lose 7 kilos and train me journey an elephant (extra on that later). 

Right here’s the whole lot that you must learn about Noom—and whether or not this system is perhaps an excellent match for you. 

What Is the Noom Food plan—and How Does it Work? 

Let’s lose the phrase weight-reduction plan for a second. Not like a conventional weight-reduction plan, Noom is a cellular well being app subscription service that encourages folks to make behavioral adjustments to stay more healthy. 

Noom isn’t new. It truly debuted in 2008 as a easy health and calorie tracker. However by 2016, the app had added a psychology and behavioral change element, consumer help teams and private coaches. 

Noom boasts a crew of behavioral well being specialists who’ve researched oncology, diabetes prevention and administration, hypertension and extra to design a curriculum that will get at the reason for weight reduction struggles. Noom dieters study to give attention to their mindset earlier than they give attention to meals. The app’s philosophy is, “as soon as you establish the belongings you’re able to work on, your mindset will enable you kind new neural connections over time to vary your habits.” 

At this time, shedding pounds the Noom means means analyzing consuming behaviors, managing feelings associated to meals, working towards accountability and making life-style adjustments that may end up in sustained weight reduction. 

How Does Noom Work?

Getting began with the Noom weight-reduction plan plan includes answering questions no weight-reduction plan plan has ever requested me earlier than.

1. Take a quiz for a personalized plan. 

Step one in this system is a 10-minute on-line quiz that asks typical questions on your peak, weight, gender, age and why you wish to drop some weight. It additionally asks how energetic you might be, how typically you eat and whether or not you’re in danger for sure well being points like diabetes, coronary heart illness and melancholy.  

Then questions like, “Have any life occasions led to weight acquire in the previous few years?” and, “Why are you unsure about hitting your weight reduction targets?” pop as much as assess habits and behaviors. 

2. Pay, then obtain the app to your smartphone and create a log-in. 

When you’ve determined to hitch this system and paid the charge, you will need to obtain the Noom app. It’s at present solely out there on IOS (12.4 or later) and Android (model 6 or later) smartphones. You should use it on iPad and Android tablets, however the performance will likely be restricted as a result of tablets don’t sometimes include movement sensors (Noom has a step counter). After you’ve put in the app, you’ll be requested to check in utilizing the e-mail tackle you used to hitch this system. 

3. Meet your coaches, decide to classes and get your calorie funds.

Noom asks you to finish 10 mini-lessons in psychology and behavioral change in 16 weeks. You resolve instantly if you wish to spend a minimal of 5 minutes to a most of 16 minutes a day on the teachings. About two days in, you’ll be related with a objective coach who will personally attain out about twice per week to test in, ask about your progress and ship motivational messages.

A couple of extra days into this system, you’ll be assigned a bunch coach and a peer group. The group coach moderates the peer group chat, posts weight reduction suggestions and generally responds to particular person posts.  Each the objective coach and the group coach are educated in all issues Noom and maintain both a bachelor’s or affiliate’s diploma, plus 2,000 hours of wellness expertise.

Your calorie restrictions are primarily based your info. For some overweight and pre-diabetic folks, Noom may suggest its diabetes prevention program—the primary cellular well being program to be acknowledged by the Facilities for Illness Management (CDC) for delivering an evidence-based sort 2 diabetes prevention program. 


Your personalised plan assigns a each day calorie funds (the minimal energy that you must operate every day) and requires you to document your meals and bodily exercise each day. You additionally resolve if you wish to commit two to 10 minutes a day to learn brief articles on constructive considering, conscious consuming and stress aid. 

On prime of all of this, Noom has a step counter, so so long as your cellphone is on you all day, you’ll know simply what number of whole steps you took. The app encourages you to log each day blood strain readings, blood glucose ranges and water consumption.  

The Noom plan is designed to final 16 weeks, however you’re inspired to purchase as much as twelve months at a time for weight reduction and upkeep. To satisfy my objective of a 12-pound weight reduction, my calorie funds was 1,250 energy a day for 16 weeks. Once I logged my meals, the app let me know what number of energy I had left in every meals class (see under) for the day. There was no admonishment after I went over my calorie funds, solely encouraging messages to proceed the plan and classes to assist me look at what triggered my dangerous meals day (or week). 

What Meals Can You Eat on the Noom Food plan? 

That is the primary plan I’ve ever tried that didn’t rule out any explicit meals or meals teams. Any restrictions are self-imposed. Whereas Noom does present choices for individuals who observe vegan, gluten-free or low-carb diets, it by no means labels meals as dangerous or off-limits.

The parents at Noom imagine that meals weight, not energy, determines how full you’re feeling; subsequently, they use a color-coded meals system that prioritizes meals by caloric density (CD). The extra water a meals has, the decrease its CD. Consequently, consuming meals with low CD makes you fuller sooner, with fewer energy. 

  • Inexperienced Meals: Fruits, greens and entire grains are all low calorie dense meals, which suggests they’re increased in water content material and supply the very best focus of vitamins.
  • Yellow Meals: Lean meats, legumes and low-fat dairy meals ought to be eaten sparsely as a result of they’ve extra energy and fewer vitamins than inexperienced meals.
  • Crimson Meals: Crimson meats, processed meals and full-fat cheese are essentially the most calorie-dense meals with the least quantity of wholesome vitamins. One-fourth to one-half cup servings of those meals make up 25% of your each day energy.

The Noom weight-reduction plan plan by no means says you’ll be able to’t have “purple” meals, it merely encourages you to be conscious of what number of you eat. Each time you log a meals, Noom immediately classifies it in line with a colour, which lets you visualize the areas of your weight-reduction plan that want enchancment. 

Should you’re struggling to wrap your thoughts round this fashion of consuming, let me assist. To lose 12 kilos in 16 weeks, Noom determined I wanted about 1,250 energy a day to operate. It steered I restrict “purple” meals to 300 energy, eat 540 energy of “yellow” meals and use my remaining 410 energy consuming “inexperienced” meals. So if I had a glazed doughnut for breakfast at 260 energy, I’d consumed my purple meals for the day. However I nonetheless had 990 energy to divide between “yellow” and “inexperienced” meals. A light-weight salad with grilled hen for lunch? Why not? Shrimp and grilled veggies for dinner? Completely. Guilt over the doughnut? None in anyway. 

How A lot Does Noom Price? 

Whereas Noom does promote a free one-week trial, a subscription prices as much as $59 a month. Every plan is individualized, and the really helpful length of this system is predicated on the quantity of weight you wish to lose. I wished to lose 12 kilos, so a four-month plan was steered. After looking for low cost codes, I paid $26.00 a month. Had I signed up for a yr, my month-to-month value would’ve been about $16.00. Since you’re quoted costs primarily based in your private targets, there’s no marketed worth related to dropping 5, 10 or 15 kilos. Nevertheless, it’s clear the extra months you join Noom, the deeper the month-to-month low cost. 

Fascinated about attempting Noom?

Reply a number of life-style inquiries to obtain your customized meal and health plans from Noom.

Execs of Noom

Psychological strategy

There are 4 observe playing cards pinned above my desk proper now with “Noomerisms”—nuggets of knowledge obtained by Noom each day log-ins. “You is perhaps going through waves, however you’re making them, too. Trip the wave.” Each day affirmations like that make Noom rather more than a weight reduction device. I can’t consider one other weight reduction program the place I’d study dialectical behavioral remedy (DBT) suggestions in one among my five- to nine-minute each day reads to assist me cope with the stress of a brand new job (and the senseless consuming that comes with it). By means of DBT, which makes use of ideas of mindfulness, I turned extra conscious of why I used to be consuming buttered popcorn with truffle salt whereas lamenting the previous as a substitute of connecting my senses to not less than one constructive factor within the current. 

One other three-minute learn taught me about locus of management, a psychological idea that examines whether or not you place management over occasions and outcomes internally or externally. For instance, an inside locus of management is that if you end up considering, “I don’t have sufficient willpower to lose 5 kilos.” You’re blaming your self for not shedding pounds. Nevertheless, should you assume, “I can’t drop some weight as a result of my partner likes to eat out,” that is an exterior locus of management, or the tendency guilty outdoors forces for outcomes. 

The rationale you must learn articles like this each day to progress by the Noom weight-reduction plan plan is fairly easy: It really works. If you’re compelled to take a look at the psychology behind why you overeat, proceed to make poor meals decisions or simply can’t appear to make any weight-reduction plan stick, you turn out to be extra self-aware and your relationship with meals adjustments … for the higher. 

Accountability and help

Noom encourages you to be accountable—not just for what you place in your mouth, however the ideas behind your decisions. Licensed well being coaches test in with you weekly to encourage you and have fun your progress. The app additionally connects you to different Noomers who’re greater than prepared to share suggestions and methods for weight reduction, staying hydrated and shifting extra all through the day. You’ll be able to have interaction within the group chat by the app or should you meet one or two folks you actually click on with, you’ll be able to change info and turn out to be your personal Noom squad. 

Deal with long-term weight reduction  

Sustained weight reduction comes from dedication, data and consciousness—and Noom gives the instruments for all three. This system doesn’t supply any fast fixes, nor does it exclude meals or encourage consuming home windows. The emphasis on consuming entire meals and growing a wholesome relationship with them is a Noom precept it says will result in long-term weight reduction. 


Cons of Noom


Whereas there are free trials and reductions, the month-to-month value is perhaps greater than what some are prepared to spend on a weight reduction program. After attempting a number of nationally identified weight reduction packages and shopping for their bars, shakes and dietary supplements, I discovered the associated fee fairly comparable.  

Big dedication

I at all times seemed ahead to the each day readings, however reporting the whole lot you eat, day-after-day is daunting. Noom additionally asks you to weigh your self each day and for some folks, that may be very tough. The weekly check-in with a objective counselor was a miss for me, too. The correspondence was too impersonal and rare to be efficient. 

No particular meal plan and no ready meals supply choices

If you need an app to supply ready meals choices or a particular meal plan, Noom just isn’t for you. Except for the each day calorie funds and really helpful percentages of purple, yellow and inexperienced meals, there aren’t any meals guidelines with Noom. Some will flourish with this meals freedom, whereas others used to prescriptive methods of consuming is perhaps uncomfortable with out the construction they’re accustomed to. 

Admittedly, some days I didn’t wish to plan or prepare dinner a meal. As a substitute, I ate a bowl of cereal for dinner as a result of I used to be uninspired, had the energy in my funds and Noom stated I might. 

Does the Noom Food plan Work? 

I misplaced 7 kilos in a single month on Noom. It wasn’t straightforward, however it’s been my most fascinating and academic weight-reduction plan journey thus far. Noom isn’t for everybody, particularly should you don’t wish to be tethered to a cellphone. Nevertheless, it labored for me. 

One of many classes I discovered on the Noom weight-reduction plan plan is that all of us have an elephant—it’s our impulsive, irrational, emotional aspect. Once we faucet into our analytical, rational and managed self, we are able to management the elephant. And today, I journey mine—proper previous the dessert desk, or if I would like, I cease and feed it a cookie.

Fascinated about attempting Noom?

Simply reply a number of questions on Noom’s web site about your present life-style to assist your coach create customized meal and health plans.

Let’s Get Began!


The Noom Food plan Plan: All the things You Have to Know. Noom web site. Accessed April 20, 2021.

Nationwide Diabetes Prevention Program. Facilities for Illness Management and Prevention web site. Accessed Could 18, 2021.


Please enter your comment!
Please enter your name here