HomeWell Increases System-Wide Revenue 45% Following Rebrand, Leadership Shakeup


Within the wake of a rebrand and management reorganization, HomeWell Care Providers has hit its stride. The house care franchiser is seeing important progress, regardless of all of the change and different trade challenges.

HomeWell is a Burkburnett, Texas-based residence care franchise firm that gives private care, companionship and homemaker providers. The corporate serves greater than 3,000 purchasers yearly, with greater than 40 places throughout the U.S. and Canada.

Throughout Q1 2021, HomeWell opened 4 new places with new house owners. The corporate additionally executed 5 contracts and one enlargement.

“We had a document yr in 2020, and that pipeline was extraordinarily robust going into this present yr,” Crystal Franz, CEO of HomeWell, informed Residence Well being Care Information. “Now we have simply continued to capitalize on the truth that we now have lots of people fascinated about residence care. They see the demand, and so they see the necessity to present care of their native communities.”

In all of 2020, HomeWell executed 19 new contracts and introduced in 16 new house owners representing 31 territories. Franz believes the corporate is on observe to match and even surpass final yr’s numbers.

Amid the COVID-19-induced recession and basic job uncertainty, there’s nonetheless a number of curiosity in becoming a member of a franchise system. One promoting level for potential new franchise house owners has been the chance to change into an entrepreneur right now, in line with Franz.

“With the way in which the economic system is true now, we’re getting lots of people from the company world who need to half methods with their jobs,” she mentioned. “They’re betting on themselves, and need to personal their very own enterprise and grasp their entrepreneurial spirit.”

So far as new franchises are involved, HomeWell goals to realize 30 new contracts by the top of the yr.

Nonetheless, HomeWell locations high quality over amount in the case of discovering the appropriate house owners to affix its community.

“We’re relatively discerning, and we will be as a result of our pipeline may be very robust,” Franz mentioned. “We be certain that the candidates who’re coming ahead are effectively certified, not solely on paper however with regard to a tradition match. We’ve spent a number of time revamping our model, defining who we’re and what we stand for in our native communities. Our franchise house owners are those who’re delivering that model.”

Within the first three months of the yr, Homewell additionally noticed its company income progress improve by 45% and its system income progress improve by 37%.

The income progress is the results of HomeWell’s aggressive footprint enlargement amid the general public well being emergency, in line with Franz.

“That’s what you’re seeing in that system income progress — our skill to tackle the alternatives that we have been seeing and assist our house owners perceive capitalize on these alternatives,” she mentioned. “What the pandemic has accomplished is basically highlighted residence care as a spot within the well being care continuum.”

At first of the yr, HomeWell introduced a collection of management appointments — together with Franz — as a part of its bigger rebranding efforts.

Broadly, HomeWell developed from an organization that largely labored within the senior care area to 1 that aimed to achieve quite a lot of populations.

Whereas seniors will all the time be an enormous a part of HomeWell’s enterprise, Franz believes the rebrand has allowed the corporate to achieve new purchasers.

“This provides our house owners the chance to exit and supply residence care to non-seniors,” she mentioned. “We’re beginning to see traits the place non-seniors are realizing the worth advantages that residence care can present. One space we’re actually gaining traction is with our veterans.”

The corporate went from HomeWell Senior Care to HomeWell Care Providers.

“We’ve rebranded to not restrict ourselves in our title,” Franz continued.


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