Foods and Beverages with Immunity Boosting and Gut Health Claims Soar to $59 Billion


ROCKVILLE, Md., June 9, 2021 /PRNewswire/ — The U.S. meals and beverage business has been impacted closely by COVID-19. In 2020 particularly, extra individuals appeared to enhance their well being and increase immunity to stop or reduce the severity of sickness. Shoppers are shopping for extra dietary supplements or nutritional vitamins to guard their immune system on account of COVID-19, and a few are additionally shopping for meals and beverage merchandise to spice up their immune techniques. 2020 turned out to be a banner yr: the marketplace for packaged meals and drinks with claims for intestine well being or immunity grew greater than 50%, pushing gross sales to $59 billion, as reported by Packaged Details’ new report Immunity Boosting Meals: Intestine Well being & Common Immunity Enchancment. Packaged meals and beverage merchandise within the scope of this report embrace these with prebiotics, probiotics, excessive fiber claims, and “superfood” claims equivalent to “excessive in antioxidants” or “added nutritional vitamins/minerals” that could be helpful for immunity or intestine well being.

Packaged Details tasks that gross sales on this market will decelerate over the following 5 years, though the pandemic increase in 2020 and 2021 will have an effect on the marketplace for years to come back.

Greater than two-fifths of customers report that due to the coronavirus, they’re shopping for meals and drinks merchandise to guard their immune techniques extra, and these customers are additionally considerably extra possible than common to specific larger considerations in regards to the pandemic and to have skilled extra detrimental private results.

Moreover, the pandemic has led to extra time spent cooking at house. Further time within the kitchen has mixed with elevated curiosity in intestine well being to offer rise to extra recipes and cookbooks targeted on the GI tract. Nonetheless, purposeful packaged meals that will enhance intestine well being or immunity are an particularly handy approach for customers. Some fermented merchandise which are naturally probiotic have skilled quick gross sales features within the final yr, equivalent to yogurt, kombucha, kefir, and sauerkraut. Different merchandise with components that will present intestine well being or immunity advantages proceed to be launched, equivalent to sodas, vitamin bars, enhanced waters, and “tremendous juices.”

For extra data see the Immunity Boosting Meals: Intestine Well being & Common Immunity Enchancment report web page. This report analyzes present retail gross sales, tasks future gross sales, and examines traits throughout the U.S. marketplace for purposeful meals and drinks with intestine well being or immunity claims, contemplating the present and longer-term impacts of the coronavirus pandemic.

Explicit consideration is devoted to the market impression of e-commerce, the coronavirus pandemic, and better-for-you traits.

About Packaged Details

Packaged Details, a division of, publishes market intelligence on a variety of client market subjects, together with client demographics and shopper insights, the meals and beverage market, client monetary services and products, client items and retailing, and pet services and products. Packaged Details additionally affords a full vary of customized analysis companies. Reviews may be bought at our firm web site and are additionally out there by means of

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Press Contact:
Corinne Gangloff
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